Gulf Intracoastal Canal Association Users’ Guide

The Gulf Intracoastal Canal Association was commissioned to develop a users’ guide for the Houston Ship Channel that would promote safe transit between the various types of vessels that navigate the channel. Several industry professionals provided content for different sections of the booklet. Whole Brain Creative brought all of the pieces together, edited them for clarity and consistency, secured photographs, created diagrams, and provided complete design and layout for the piece. When the draft booklet was circulated to project sponsors, the sponsors were so pleased they committed funds that exceeded the cost of creative development and print production. The guide was subsequently reprinted at least two times.