case study of a successful free download
In the last two months we’ve covered strategies for generating new business with free downloads — everything from digital coupons to white papers. If you need to catch up, use these links to check out what makes a great free download and how to maximize their effectiveness by industry. This month we’ll wrap this three-part series with a closer look at a successful promotion.
the LinkedIn solution
Sometime in late 2013, I started noticing that a lot of my clients were talking about LinkedIn, and commenting that they really didn’t know how to use it. They didn’t understand why they needed to be there, what the advantages were, or what to say about themselves. Continue reading