There’s a lot of hype about the ability of SEO (search engine optimization) to drive gobs of traffic to your site. But is that really what you need?
The ultimate goal of SEO is to show up at the top of a Google search when a user types the phrase or keywords most important to your business, such as “Portland plumber,” “discount software” or “local wineries.”
Play your cards right and that could happen — at least in theory — but competition is making that increasingly difficult. In short, the game of SEO is different than it was even just a few years ago, so it’s important to have reasonable expectations. Continue reading