Skip this step at your own expense

ever made one of these marketing mistakes?

  • Developing a brand with no distinct position in the marketplace
  • Creating content that doesn’t truly speak to customer needs and wants
  • Buying into marketing products or services that don’t help you meet your goals

These are just a few of the expensive mistakes that happen when you skip the strategy step of the marketing process. Continue reading

To find success in marketing, ask for directions

To be effective in marketing, you have to see things from the customer’s point of view.

You have to put your own thoughts, feelings and assumptions aside, and see things from the customer’s perspective. It starts by understanding who they really are, what they think of you, and what they want or need.

But the answers to these questions don’t come from within your four walls. They require us to step outside, talk to customers and prospects, and develop an accurate understanding of what is important to them—asking for directions, if you will. Continue reading

Are you saying the right things?

Speech bubble with ellipses

You have brand standards (don’t you?). You have a marketing plan (right?). You think you’re ready to take the world by storm. But there’s one piece missing:

a messaging platform.

The messaging platform doesn’t always get the love it deserves because it’s often tucked into a branding guide or a marketing plan, so most people don’t recognize it for what it is. More likely, however, it’s overlooked altogether. Continue reading